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Nielsen Reports 4th Quarter and Full-Year 2011 Results | Nielsen

Certain Non-GAAP Measures We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of...

Nielsen Informate Mobile Insights – Volume 2

The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.

India’s Affluent Consumers Prefer Larger Pack Sizes to Combat Inflation

During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

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For press inquiries about Nielsen’s insights, please contact Gillian Mosher.