Nielsen Music—the industry's leading source for music data and insights—today released its Canadian Mid-Year Report for the six-month period ending June 29, 2017.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen and The NPD Group have joined together to provide an unparalleled view of Canadians’ “share of stomach.” Eating Patterns in Canada is the definitive source for detailed information on eating and drinking habits in the country.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
Nielsen Shopper Essentials provides a complete view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.
Nielsen today launched its Benchmark Media Optimizer. This new solution is an intelligent media allocation tool that allows brands of all sizes to make informed, data-driven decisions, without the requirement of a custom marketing mix study.
Nielsen announced that it will begin measuring off-premise sales of beer, wine and spirit sales across the Canadian province of Alberta.
For press inquiries about Nielsen’s insights, please contact Gillian Mosher.