Over 10.5 Billion On-Demand Streams in the First Half of 2015
Digital Albums Up 10% and Vinyl LPs Up 40% over 2014
New York, NY – July 16, 2015 - Nielsen, the music industry's leading data information provider, announced the 2015 Canada Music mid-year report for the six-month period of Dec. 29, 2014 through June 28, 2015.
Streaming volume continues to grow, with over 10.5 billion songs streamed on-demand through audio and video platforms in the first six months of 2015. Digital album sales are also showing a significant increase over last year, up nearly 10%, while digital track sales are down 10% over mid-year 2014. Combining digital albums and track equivalent albums, we see overall digital sales up 3.2%. CD sales are down nearly 9%, but vinyl LP sales remain strong, up 40%.
"The biggest story of the year continues to be the growth of streaming,” said David Bakula, SVP Industry Insights, Nielsen. “With over 10.5 billion on-demand streams in the first six months of the year, streaming is becoming the primary choice of consumption for many music fans.”
For the sales, record company market share, and top song and record data, click here.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.