Nielsen will serve as the exclusive data provider for the 2017 awards
New York, NY – Aug. 14, 2017 – Nielsen and the Canadian Country Music Association (CCMA) today announced that Nielsen is serving as the exclusive data provider for Canada’s biggest country music awards show by supporting the balloting and selection process of the 2017 nominations with its trusted music data and insights through the Music Connect platform.
The CCMA Awards show will take place on Sept. 10, 2017, in Saskatoon, Saskatchewan, and will air on CBC featuring a number of special musical performances, including Gord Bamford, Dean Brody, Brett Kissell, Jess Moskaluke, Dallas Smith, as well as international superstar Blake Shelton.
“The CCMA Awards recognize the biggest names in Canadian country music, and we’re delighted to provide our data and insights in support of the 2017 show,” said Paul Shaver, Head of Nielsen Music Canada.
Nielsen Music has placed a strong focus on the Canadian market with the recent launch of the Nielsen Music Connect Mobile App—an on-the-go solution offering users access to comprehensive music consumption data on their mobile devices.
“We are thrilled to have Nielsen Music on board as our exclusive date provider in conjunction with the 2017 CCMA Awards Program,” shared Tracy Martin, Interim President of the Canadian Country Music Association. “Nielsen has been our source for delivering accurate, trusted data in the most efficient way possible. They are an incredibly valuable partner for the CCMA.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of PotashCorp Country Music Week and the 2017 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker Fund, the Province of Saskatchewan, the City of Saskatoon, Tourism Saskatchewan and Tourism Saskatoon.
ROGERS & COWAN
For more information about Nielsen Music, contact:
Paul Shaver, [email protected]