Markham, ON - May 23, 2018 – The inaugural launch of Nielsen’s Connected Partner Program in Canada has shown success with its ecosystem of third-party Connected Partners. Today, Nielsen Canada announced an expansion of its Connected Partner Program by adding three Connected Partners: Planalytics, Prevedere and Profitero. These Connected Partners are an exciting addition to the Canadian Connected Partner roster as each has been able to deliver significant value to our shared clients as members of the U.S. program.
The Nielsen Connected Partner Program is an industry-first solution that helps companies easily connect their network, discover new Connected Partners and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and analyzing data to making smarter, faster decisions. Clients and approved Connected Partners will spend less time on data management and data alignment and more time focused on decisions that will drive the business forward. With Nielsen’s data as the backbone of this program, Nielsen clients and approved Connected Partners will harness more efficient and accurate analytics that drive better industry results.
“As both retailers and manufacturers navigate the dynamic FMCG landscape, the ability to work seamlessly with a variety of third parties becomes paramount. Through the Connected Partner Program, clients and Connected Partners will spend less time managing data so that they can focus on actionable analytics for better results.” says Mike Ljubicic, Managing Director, Nielsen Canada. “Open and collaborative approaches to data-driven decision making are the key to developing the “total consumer measurement” needed to foster collaboration to for sustained, profitable growth.”
Connected Partners Planalytics, Prevedere and Profitero, join Caddle, Destini and Fiddlehead as early adopters of the program in Canada. These Connected Partners share a common desire and responsibility to provide clients with solutions that help to enrich capabilities. Our expanded Connected Partner roster will bring new and innovative approaches to help clients win in today’s marketplace:
For additional information or if you are interested in becoming a Nielsen Connected Partner Program member, visit www.nielsen.com/connectedpartner.
Gillian Mosher: [email protected]; 647-282-9714
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.