No Matter What Change Looks Like, Know Your Next Move.

Swiss Shopper Trends 2019

Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.

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The majority of Swiss say they are financially better off than they were 5 years ago

Despite current economic conditions, the Swiss estimate their personal financial situation better than they did five years ago (2013). 35 percent and thus a large proportion of Swiss state that their financial situation improved between 2013 and 2018.

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June 26: Swiss Client Brunch

Do you have the right pricing and promotion strategy? We cordially invite you to our Swiss Client Brunch to get current findings and trends in the field of price and promotion and to discuss your current challenges with our experts.

Register for this complimentary client event >