Events

Upcoming Webinars and Events

Webinar: A Tale of Two Shoppers

Presenter:Dolly Jitani, Nicole Corbett and Irina Nazarova
Location: Online Webinar
Join Dolly Jitani, Global Shopper Product Leader, Nielsen, Nicole Corbett, Director, Nielsen Intelligence Unit, and Irina Nazarova, Shopper Development Director, Nielsen, to hear A Tale of two Shoppers, showing how quickly shopper priorities changed, how they have evolved, and which new shopper...

Past Webinars and Events

Brand Equity Builders: Winning with Word of Mouth

Presenter:Sue Temple, VP, Global CI Product Leadership, Nielsen & Jacqueline Lew, Global Head of Consumer & Brand Health, Nielsen
Location: Live Webinar
Join Sue Temple, Nielsen's Vice President of Global CI Product Leadership and Jacqueline Lew, Nielsen's Global Head of Consumer & Brand Health, as they highlight motivations, attitudes and behaviours that impact the way consumers talk, engage and make purchasing decisions about your brand.

Webinar: Innovating for E-commerce

Presenter:Céline Grena, Nielsen BASES Lead Europe & Clara Shen, Director, Nielsen BASES, Europe
Location: Live Webinar
Join Céline Grena, Nielsen BASES Europe Lead, and Clara Shen, Director at Nielsen BASES, on March 6th for our Innovating for E-commerce webinar, where they will discuss some of the challenges and opportunities surrounding e-commerce success.

Save the date: Swiss Retail Trade Conference 2020

Don’t miss this annual Swiss Retail Trade Conference on April 30 2020, where you’ll hear from leading speakers in our industry: Mario Irminger, CEO Denner Romain Robert-Nicoud, Marketing Communication Manager Decathlon Sports Switzerland Dr. Günther Helm, CEO Müller Handels GmbH & Co. KG...

The Trifecta Effect: Winning Shopper’s Hearts, Minds and Wallets

Presenter:Dolly Jitani, Global Shopper Leader, Nielsen
Location: Live webinar (conducted in English)
Join Sue Temple, Dolly Jitani and Simon Christofi, as they explore Shopper Trends in over 60 markets, highlighting key differences and important considerations to help better anticipate needs and win with Shoppers.

Webinar: Incrementality through innovation

Presenter:Jeff Claypoole, Nielsen SVP, Nielsen BASES Global Line and Price practice
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?

Client Brunch: Do you have the right price and promotion strategy?

Location:

Nielsen Switzerland, Park 6, 6039 Root D4

We are at a time when promotions and retail prices are continuing to rise and consumers are becoming more price sensitive. To make the right business decisions, it is essential to understand the impact of price and promotions on the development of categories, brands and channels.