Large companies are slow and sluggish. Smaller companies are agile, adaptable, and can bring products to market faster or respond to change. As a result, "the little ones" also grow faster. Such is the public perception.
On Tuesday, 30 April 2019, this year's retail trade conference (Detailhandelstagung) will take place in cooperation with Fuhrer & Hotz. As in previous years, interesting speakers will talk about trends around the retail trade in 2019 as well.
Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.3% in Q4 2018, relatively lesser as compared to +3.8% in Q3 2018.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
The competitor landscape is constantly changing, more than ever brands and retailers are competing among each other to gain market share. Consequently, account teams need to continuously adapt their retail pricing and promotion strategies or risk losing revenue.
The competitive landscape in Switzerland is becoming increasingly dynamic. More than ever, brands and retailers are competing with each other for the share of the consumer's money market. Yet despite the importance of pricing for Swiss consumers, every third price decision doesn't bring the best price.
Swiss consumer confidence jumped seven points to 106 in the third quarter, a reflection of a booming economy and a strong job market. Currently, Switzerland’s confidence level is 18 points above the European average of 87.
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
While sales in traditional retail trade in Switzerland stagnated, "On The Go" shop formats continue to grow. Retailers have already recognized this potential and are responding to it with an increasing number of convenience stores.
Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will flourish, potentially at a stronger pace than in other markets.
Are there growth opportunities for Swiss products in the Middle East? How strongly is the confectionery market growing in China and Indonesia and which manufacturers and brands dominate these markets? Consumers today are more connected than ever before, and both local and global brands are eager to catch their attention.
Consumer confidence remains quite strong in Switzerland, one index point away from 100. Confidence contracted, however, from the first quarter, where it was measured at 104 points. Currently, Switzerland’s confidence level is 12 points above the European average of 87.
The central theme of the Retail Trade Conference, which took place for the seventh time as a cooperation between Nielsen Switzerland and Fuhrer & Hotz Excellence in Retailing, is the balancing act between digitization in online and offline commerce as well as the return to "humanity" at the POS.
Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed.
Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.