Retailers and manufacturers in the Swiss retail sector are confronted with a wide variety of changes in the industry. E-commerce is becoming increasingly popular, loyalty programmes are becoming more important to consumers, and a perceived increase in the quality is is making product label products...
We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.
Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.
While there aren’t a lot of trends in the Swiss retail trade that show regular, positive development throughout the years, a major exception is sales of organically produced food. In the last rolling year, we measured an increase of around 11% — even higher than the 8% experienced the previous...
On June 26th, Nielsen hosted the first client event in more than 10 years in our Root office. Over 20 invited guests met to hear about how to master their pricing and promotion strategies and about the latest trends in the retail sector.
Large companies are slow and sluggish. Smaller companies are agile, adaptable, and can bring products to market faster or respond to change. As a result, "the little ones" also grow faster. Such is the public perception.
On Tuesday, 30 April 2019, this year's retail trade conference (Detailhandelstagung) will take place in cooperation with Fuhrer & Hotz. As in previous years, interesting speakers will talk about trends around the retail trade in 2019 as well.
After a few lifts in consumer confidence in Q1 (104 points) and Q3 (106 points), confidence slowed slightly again in the fourth quarter — ending the year at 99 points.
Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.
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