The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Retailers and manufacturers in the Swiss retail sector are confronted with a wide variety of changes in the industry. E-commerce is becoming increasingly popular, loyalty programmes are becoming more important to consumers, and a perceived increase in the quality is is making product label products...
We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.
Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
While there aren’t a lot of trends in the Swiss retail trade that show regular, positive development throughout the years, a major exception is sales of organically produced food. In the last rolling year, we measured an increase of around 11% — even higher than the 8% experienced the previous...
On June 26th, Nielsen hosted the first client event in more than 10 years in our Root office. Over 20 invited guests met to hear about how to master their pricing and promotion strategies and about the latest trends in the retail sector.
Large companies are slow and sluggish. Smaller companies are agile, adaptable, and can bring products to market faster or respond to change. As a result, "the little ones" also grow faster. Such is the public perception.