Insights

Content Type

What’s Next in Media Measurement?

The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...

Opportunities for convenience in Switzerland

We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.

Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.