Winning Perspectives March 2018

Winning Perspectives March 2018


Vice President Nielsen Sports

Analytic Consultant Retailer Services

Sales Effectiveness

Since 2017 Swiss FMCG business is back to growth. After several challenging years driven by price pressure and structural changes, there seems to be light at the end of the tunnel. We see a very heterogeneous growth situation, some areas are growing very fast, while others are still declining.

In the current edition of „Winning Perspectives”, we have a look at train station shop locations. Grocery turnover of shops at train stations have grown dynamically by +8% and a lot of innovative convenience concepts have been tested. Other areas of growth such as e-commerce and local giants are going to be a focus of this year’s Swiss Retail Forum taking place May 2nd, 2018 near Zurich. You find the full program and registration here. The forum is going to be closed by German sports TV legend Waldemar Hartmann.

Talking about sports – Winter Olympic Games in PyeongChang (South Korea) just finished and 2018 is going to remain a year with major sports events including the 2018 FIFA Worldcup RussiaTM where Nielsen Sports is acting as Official Market Research Provider. In the article about sponsorship, we have a look at Swiss fan groups and how sponsorship is impacting their grocery consumption behavior.

We hope you enjoy reading.

Best regards
Judith Kuiper
Market Leader Switzerland





Food retail in Europe

In Western Europe, the 11 countries total FMCG size reached 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn more about the biggest drivers for growth.

Study about price developments in Europe

European Union (EU28) GDP increased +2.5% in 2017, which was a ten-year high and is now stable following a cyclical recovery from a number of economic and political crises over the last decade. In Switzerland, we expect to see slight FMCG volume growth again in 2017. Together with a slight increase in prices, this translates into + 0.5% sales growth in 2017.

Not fast, but agil

Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed. What causes this pressure? We show you the main reasons.

Global study about local and global products

Irish butter, French hand cream, American cat food – and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland.

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