By Sasa Gosar, Sales Effectiveness Manager Switzerland
On June 26th, Nielsen hosted the first client event in more than 10 years in our Root office. Over 20 invited guests met to hear about how to master their pricing and promotion strategies and about the latest trends in the retail sector.
In her presentation, Nicole Schröter, the Retailer Services Leader for Nielsen Switzerland, emphasized that “managing your pricing and promotion strategies are amongst the greatest challenges in our day-to-day work lives, and are often the most costly. While both promotions and prices continue to rise, consumers are at the same time becoming more price sensitive. This is why we believe it’s imperative for clients to understand how changes in pricing strategy can really impact their bottom line. ”
The participants agreed that in order to make the right decisions, a precise understanding of the impact of price and promotions on the development of categories, brands and channels is essential. Case studies were used to show how past, current or future price and promotion strategies can be analyzed and optimized with Nielsen Store Level Modeling or Line and Price Optimizer, and how to target your investments to get the best possible ROI.
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