Content Type

The Path to Agile Innovation in a CPG World

Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...

Innovations: not fast - agil

Most retailers and fast-moving consumer goods (FMCG) manufacturers tell us that today, growth is hard to find. Landscape shifts an d changing consumer habits are making it harder for brands to succeed.