Swiss consumer confidence dipped one percentage point during the third quarter to 98 points, marking the lowest confidence level in two years. Swiss confidence was well over the pan-European average at a much lower 88 points (+ 1 point).
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
After a few lifts in consumer confidence in Q1 (104 points) and Q3 (106 points), confidence slowed slightly again in the fourth quarter — ending the year at 99 points.
Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.3% in Q4 2018, relatively lesser as compared to +3.8% in Q3 2018.
Nielsen's Quarter by Numbers gives you an overview of the economic development, consumer confidence and changing FMCG landscape in over 30 European markets and highlights the opportunities and challenges they present for you.
Despite current economic conditions, the Swiss estimate their personal financial situation better than they did five years ago (2013). 35 percent and thus a large proportion of Swiss state that their financial situation improved between 2013 and 2018.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.