The competitor landscape is constantly changing, more than ever brands and retailers are competing among each other to gain market share. Consequently, account teams need to continuously adapt their retail pricing and promotion strategies or risk losing revenue.
The competitive landscape in Switzerland is becoming increasingly dynamic. More than ever, brands and retailers are competing with each other for the share of the consumer's money market. Yet despite the importance of pricing for Swiss consumers, every third price decision doesn't bring the best price.
Swiss consumer confidence jumped seven points to 106 in the third quarter, a reflection of a booming economy and a strong job market. Currently, Switzerland’s confidence level is 18 points above the European average of 87.
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
While sales in traditional retail trade in Switzerland stagnated, "On The Go" shop formats continue to grow. Retailers have already recognized this potential and are responding to it with an increasing number of convenience stores.
Are there growth opportunities for Swiss products in the Middle East? How strongly is the confectionery market growing in China and Indonesia and which manufacturers and brands dominate these markets? Consumers today are more connected than ever before, and both local and global brands are eager to catch their attention.
Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will flourish, potentially at a stronger pace than in other markets.
Consumer confidence remains quite strong in Switzerland, one index point away from 100. Confidence contracted, however, from the first quarter, where it was measured at 104 points. Currently, Switzerland’s confidence level is 12 points above the European average of 87.
The central theme of the Retail Trade Conference, which took place for the seventh time as a cooperation between Nielsen Switzerland and Fuhrer & Hotz Excellence in Retailing, is the balancing act between digitization in online and offline commerce as well as the return to "humanity" at the POS.
In times of increasing sales and ROI pressure, a recurring challenge centres on how brands demonstrate ROI through existing sponsorship involvements. For the first time, Nielsen offers a unique service in Switzerland that meets this need.