Are there growth opportunities for Swiss products in the Middle East? How strongly is the confectionery market growing in China and Indonesia and which manufacturers and brands dominate these markets?
Consumers today are more connected than ever before, and both local and global brands are eager to catch their attention.
Switzerland's foreign trade statistics show a permanent growth trend in exports since the beginning of 2017, which has continued unabated in the second quarter of 2018. The growth potential in new geographical markets is playing an increasingly important role. The stability of the strong Swiss franc has increased purchasing power abroad and strengthened the incentive to acquire foreign companies.
Chocolate serves as an example of the high demand for Swiss products. Foodstuffs containing cocoa are and will remain Swiss export hits. Here, the export rates of the entire chocolate volume of Swiss chocolate manufacturers have risen continuously in recent years. From 60% in 2012 to 67% in the past calendar year.
Where can Swiss companies expand globally? The most important regions for the export of Swiss products are above all Asia (namely China, India and Malaysia), North America and Europe (Germany and France).
Our Nielsen Growth Reporter shows the growth rates of the past quarters, globally and broken down into regions:
Have questions on trends, product group development, market entry, benchmarking, or consumer behavior abroad? Our Nielsen Switzerland Global Services team (Ms Tamara Saad and Mr Christian Uhlisch) will be happy to support you.