Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The competitor landscape is constantly changing, more than ever brands and retailers are competing among each other to gain market share. Consequently, account teams need to continuously adapt their retail pricing and promotion strategies or risk losing revenue.
Rapidly changing customer needs are forcing food retailers across Europe to adapt continuously. The focus is on the growth of e-commerce, the transformation of large retail spaces and, in particular, the race of discounters.
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Sustainability sells! And it is no secret that consumers are interested in sustainability and that their attitudes towards natural products influence the personal care category.
The Swiss economy has experienced an impressive performance in 2018 with GDP increasing Rapidly over several quarters, employment on the rise, and consumer sentiment in Switzerland jumping seven points from the second quarter — now at an index of 106.
While in 2013 only 44% of Swiss consumers stated that they knew the prices of the products they needed for their daily needs, 4 years later in 2017 this figure had risen to 52%.
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Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Swiss consumer confidence jumped seven points to 106 in the third quarter, a reflection of a booming economy and a strong job market. Currently, Switzerland’s confidence level is 18 points above the European average of 87.
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.