Content Type

Plan Pricing Strategies Quickly and Accurately

The competitor landscape is constantly changing, more than ever brands and retailers are competing among each other to gain market share. Consequently, account teams need to continuously adapt their retail pricing and promotion strategies or risk losing revenue.

Evolution of Hard Discounters in Europe

Rapidly changing customer needs are forcing food retailers across Europe to adapt continuously. The focus is on the growth of e-commerce, the transformation of large retail spaces and, in particular, the race of discounters.

The Price is Right

While in 2013 only 44% of Swiss consumers stated that they knew the prices of the products they needed for their daily needs, 4 years later in 2017 this figure had risen to 52%.