Insights

Content Type

The new consumer panel

Nielsen Switzerland consumer panel has enabled deep dive analyses of shopper behavior since 1999. It is delivering actionable insights in order to plan and adapt marketing and sales activities. Mid-2018 Nielsen consumer panel is going to become bigger and better by using state of the art technology.

Nielsen Academy

CPS, YTD, MAT…SOS?! Welcome to the world of Nielsen! For those of you with a vague (or absolutely no) idea of what we do, our ‘Facts and Fundamentals’ and Answers Desktop Software trainings will provide the perfect introduction on how to use and interpret our data.

What's next in Retail?

Brick-and-mortar retail isn’t going to go away, but it’s going to change driven by new technologies. It doesn’t make sense for brick-and-mortar stores to be exclusively dedicated to transacting sales.

Consumer Confidence Index Q3 2017

Die Schweizer schauen optimistisch in die Zukunft. 57% beurteilen ihre Jobaussichten als (sehr) gut - 56% sagen dies über ihre persönlichen Finanzen. Dies resultiert in einem Consumer Confidence Index von 97 Punkten (identisch zum 3. Quartal 2016).

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Perspectives: Who Exactly is Africa's Consuming Class?

Africa’s vast potential is the stuff of investors’ dreams, but capitalizing on that opportunity is less about identifying or quantifying prospects and more about execution stemming from knowledge, insights and data to enable on-the-ground success.