Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Nielsen’s initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled “pandemic pantries.”
Swiss consumer confidence dipped one percentage point during the third quarter to 98 points, marking the lowest confidence level in two years. Swiss confidence was well over the pan-European average at a much lower 88 points (+ 1 point).
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
After a few lifts in consumer confidence in Q1 (104 points) and Q3 (106 points), confidence slowed slightly again in the fourth quarter — ending the year at 99 points.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.3% in Q4 2018, relatively lesser as compared to +3.8% in Q3 2018.
Nielsen's Quarter by Numbers gives you an overview of the economic development, consumer confidence and changing FMCG landscape in over 30 European markets and highlights the opportunities and challenges they present for you.
Despite current economic conditions, the Swiss estimate their personal financial situation better than they did five years ago (2013). 35 percent and thus a large proportion of Swiss state that their financial situation improved between 2013 and 2018.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
The Swiss economy has experienced an impressive performance in 2018 with GDP increasing Rapidly over several quarters, employment on the rise, and consumer sentiment in Switzerland jumping seven points from the second quarter — now at an index of 106.