Around the world, today’s consumers are increasingly disloyal—they’re cheating on their favorite brands and searching out what’s “new.” But brands and retailers that can provide a more personalized experience have the opportunity to win over loyal consumers.
With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Images of crisp clean water trickling down through the Alps reinforce classic visions of Swiss water quality — with some believing that you can drink right from the local rivers.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Retailers and manufacturers in the Swiss retail sector are confronted with a wide variety of changes in the industry. E-commerce is becoming increasingly popular, loyalty programmes are becoming more important to consumers, and a perceived increase in the quality is is making product label products...
We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.
Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.4% in Q1 2019, relatively stable as compared to +2.5% in Q4 2018.
While there aren’t a lot of trends in the Swiss retail trade that show regular, positive development throughout the years, a major exception is sales of organically produced food. In the last rolling year, we measured an increase of around 11% — even higher than the 8% experienced the previous...