Retailers and manufacturers in the Swiss retail sector are confronted with a wide variety of changes in the industry. E-commerce is becoming increasingly popular, loyalty programmes are becoming more important to consumers, and a perceived increase in the quality is is making product label products...
We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.
Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.
105 points: The current consumer confidence index for the first quarter of 2019 jumped six points from the previous quarter (Q4 2018). In a European comparison, however, Switzerland is in sixth place.
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.4% in Q1 2019, relatively stable as compared to +2.5% in Q4 2018.
While there aren’t a lot of trends in the Swiss retail trade that show regular, positive development throughout the years, a major exception is sales of organically produced food. In the last rolling year, we measured an increase of around 11% — even higher than the 8% experienced the previous...
Large companies are slow and sluggish. Smaller companies are agile, adaptable, and can bring products to market faster or respond to change. As a result, "the little ones" also grow faster. Such is the public perception.
Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.
Nielsen's Quarter by Numbers gives you an overview of the economic development, consumer confidence and changing FMCG landscape in over 30 European markets and highlights the opportunities and challenges they present for you.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...