Insights

Content Type

Opportunities for convenience in Switzerland

We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.

Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.

Swiss Shopper Trends 2019

Migros and Aldi win the race in price perception. However, price isn’t the only decisive factor when choosing where to shop. A shop’s price to performance ratio is becoming increasingly more important for Swiss shoppers.

Quarter By Numbers Q4 2018

Nielsen's Quarter by Numbers gives you an overview of the economic development, consumer confidence and changing FMCG landscape in over 30 European markets and highlights the opportunities and challenges they present for you.