Insights

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Opportunities for convenience in Switzerland

We all know that the demand for convenience products is on the rise. In our recent study the Quest for Convenience, we reported that as busy lifestyles and rising connectivity further increase, consumers demand convenient solutions that help simplify their lives.

Consumer Disloyalty is the New Normal

Disloyalty levels are on the rise among the world’s consumers, with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands, according to a global consumer study conducted by Nielsen.

Trends in E-Commerce: Switzerland

Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will...