Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +2.4% in Q1 2019, relatively stable as compared to +2.5% in Q4 2018.
Nielsen's Quarter by Numbers gives you an overview of the economic development, consumer confidence and changing FMCG landscape in over 30 European markets and highlights the opportunities and challenges they present for you.
Despite current economic conditions, the Swiss estimate their personal financial situation better than they did five years ago (2013). 35 percent and thus a large proportion of Swiss state that their financial situation improved between 2013 and 2018.
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
The Swiss economy has experienced an impressive performance in 2018 with GDP increasing Rapidly over several quarters, employment on the rise, and consumer sentiment in Switzerland jumping seven points from the second quarter — now at an index of 106.
FMCG (nominal turnover) growth in Europe improved to +3.7% in the third quarter of 2018, despite a slowdown in GDP in the euro area, driven by stable consumer confidence and continued moderate inflation.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Nielsen's quarterly report Quarter by Numbers provides you with the information you need to understand what's going on in key markets today to understand tomorrow's potential growth opportunities.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.