Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
The Swiss economy has experienced an impressive performance in 2018 with GDP increasing Rapidly over several quarters, employment on the rise, and consumer sentiment in Switzerland jumping seven points from the second quarter — now at an index of 106.
FMCG (nominal turnover) growth in Europe improved to +3.7% in the third quarter of 2018, despite a slowdown in GDP in the euro area, driven by stable consumer confidence and continued moderate inflation.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Nielsen's quarterly report Quarter by Numbers provides you with the information you need to understand what's going on in key markets today to understand tomorrow's potential growth opportunities.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
Consumer confidence in Switzerland increased in the first quarter of 2018 compared to the fourth quarter of 2017. This is shown by the Consumer Confidence Index, which stood at 104 index points in the first quarter of 2018. Consumer confidence has thus increased by five index points compared to the...
What is the consumer’s online shopping behavior? What are the key reasons/barriers for going online? How do retailers position themselves? The E-Commerce Report answers these and other questions.
The Swiss FMCG sector has seen similar trends this quarter to those experienced in 2017. There was some slight growth in average price levels amidst declines in volume. This translates into - 0.6% sales decline.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.