Consumer confidence in Switzerland increased in the first quarter of 2018 compared to the fourth quarter of 2017. This is shown by the Consumer Confidence Index, which stood at 104 index points in the first quarter of 2018. Consumer confidence has thus increased by five index points compared to the...
The Swiss FMCG sector has seen similar trends this quarter to those experienced in 2017. There was some slight growth in average price levels amidst declines in volume. This translates into - 0.6% sales decline.
In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn about the biggest growth drivers of Euro FMCG growth.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.
In Switzerland, we expect to see slight FMCG volume growth again in 2017. Together with a slight increase in prices, this translates into + 0.5% sales growth in 2017.
Brick-and-mortar retail isn’t going to go away, but it’s going to change driven by new technologies. It doesn’t make sense for brick-and-mortar stores to be exclusively dedicated to transacting sales.
Die Schweizer schauen optimistisch in die Zukunft. 57% beurteilen ihre Jobaussichten als (sehr) gut - 56% sagen dies über ihre persönlichen Finanzen. Dies resultiert in einem Consumer Confidence Index von 97 Punkten (identisch zum 3. Quartal 2016).
The Nielsen Growth Reporter compares overall market dynamics (value and unit growth) in the FMCG sector across Europe.
The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.