In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK.
Biggest growth drivers of Euro FMCG growth are:
- 45% thru Fresh Food
- 88% of absolute growth thru the big 5 European markets
- Almost 80% of the growth is driven by Non-Promo Sales
- Top 10 manufacturers continue to decline in value share
- Private Label and Other Manufacturers are dominating the growth
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