Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande...
Big Data’s Big Impact on the Future of Advertising
The big broadcast nets are beginning to book their first big upfront deals—deals that are showing signs of today’s complex media world. Technology innovation continues to drive media fragmentation, muddying the once-simple world of TV, radio and print. Advertisers must now divide their budgets...
The Future of Neuroscience Is Now. Let’s Embrace It.
Why are we doubling down on neuroscience? Simply put: It works. In fact, we think there are seven reasons why marketers should be using neuroscience today.
Total Audience – A Framework for Consistent Measurement
Megan Clarken, EVP Global Product Leadership, gives an update on Nielsen's Total Audience and how we believe the current eligibility rules for what is included in the "TV ratings" should be expanded to accommodate changes to the video industry.
Mitch Barns Shares Global Trends At Milken Institute’s 2015 Global Conference
Earlier this week, our CEO, Mitch Barns, participated on a panel entitled “Global Consumers: Riding the Wave of the World’s Growing Middle Class” at the Milken Institute in Los Angeles.