OPTIMISE ADVERTISING STRATEGY
The advertising environment is vast and deep. Fishing for audiences is growing increasingly complex, and new ad platforms are still in uncharted waters. In today’s landscape, casting your net is both an art and a science.
You also need answers to what seems like an ever-expanding sea of questions:
- How much do I need to invest, and where, to ensure that my messaging resonates in a new segment or country?
- How do I optimise my budget and maximise returns to stay ahead of the competitors?
- How do I identify new leads and budget shifts to win clients?
- What is the most effective ad creative strategy to engage with my customers and stand out from the crowd?
More than anything, you need quality intelligence—both to differentiate yourself from the competition and to carve out the best path forward for your brand or media property.
Nielsen Ad Intel services capture, organize and analyse advertising spend and creative around the world, providing the visibility and insights required to be ahead of the competition.
Let Ad Intel Help You Determine…
How much advertisers are spending by media
When, where and how ads are placed by media
Which creatives are being used and on what platforms
How well a media campaign fared in comparison to the competition
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Ad Intel: Data intelligence leading to smarter strategies
Ad Intel is Nielsen’s advertising monitoring service for tracking detailed ad spend in markets and media outlets including TV, print, radio, digital, out-of-home and cinema.
Ad Intel’s competitive advertising information and creative monitoring services provide clients with valuable alerts and insights into new sales opportunities, both locally and internationally.
FEATURES AND BENEFITS
ACTIONABLE COMPETITIVE INTELLIGENCE
Ad Intel helps you navigate the complicated marketplace and provides actionable competitive intelligence to identify prospects, analyze brand strategies and learn from your past campaigns to plan for your next.
COMPLETE VIEW TO ADVERTISING
Ad Intel delivers high-quality advertising expenditure measurement across all industries, on both traditional and new media, for a truly comprehensive picture of the competitive ad landscape. The data is compiled and delivered into an intuitive classification system across advertiser, brand and product categories.
GLOBAL OUTLOOK WITH LOCAL EXPERTISE
Ad Intel provides you with the international outlook that your company is looking for, with the benefit of the local market knowledge our on-site teams bring to the picture. With a direct presence in more than 30 markets and cooperation with a strong network of local partner suppliers, Nielsen Ad Intel brings you a truly global view covering more than 80 markets worldwide. Never miss a new trend, wherever it starts.
DAILY CREATIVE ALERTS
Easy to set up, and customizable creative alerts are sent to you daily, or at your chosen frequency, so you can stay informed of any new campaign breaking in the marketplace or specific to your competitive arena.
ACCESS TAILORED TO YOU
Ad Intel’s user interface gives you freedom to create reports using predefined templates, or build your own detailed and customised analysis.
Clients can access data for multiple markets via one user interface. Ad Intel exports in multiple formats, including APIs, allowing you to stay connected however you choose to work.
THE FUEL TO NIELSEN MEDIA EFFECTIVENESS SOLUTIONS
Ad Intel is a standalone service, but it can be used in concert with other Nielsen Media Effectiveness solutions, such as planning, analytics and modelling, to bring you a full view of your media strategy performance.
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AUSTRALIA • BELGIUM • bulgaria • CHINA • croatia • CZECH REPUBLIC • DOMINICAN REPUBLIC • france •
GERMANY • India • INDONESIA • IRELAND • ITALY • luxembourg• MALAYSIA • MEXICO • moldova • MYANMAR • netherlands • NEW ZEALAND • north macedonia • NORWAY • PHILIPPINES • poland • PUERTO RICO • SINGAPORE • SOUTH AFRICA • SOUTH KOREA •
sri lanka • SWITZERLAND • TAIWAN • THAILAND • UNITED KINGDOM • UNITED STATES • VENEZUELA
Are you interested in Information across Multiple Markets, or for a country you don’t see here?
We can provide advertising and creative information, harmonised for easy comparison, for more than 80 markets worldwide.