Consumers in china remain optimistic
China’s Consumer Trend Index remained at a high level of 115 points in the second quarter this year, similar to that of the last quarter, according to the latest report prepared by global performance management company Nielsen.
NIELSEN AND JD JOINTLY LAUNCHED A PRODUCT FOR PRICING AND PROMOTION
Nielsen and the e-commerce giant JD deepened cooperation. Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales.
Nielsen Join Hands with Tmall to Offer Big Data Solution
Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall’s online data for new products with Nielsen’s industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the overall market.
Nielsen China Launches a Disruptive Big Data Business Solution
Nielsen has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This solution integrates Nielsen’s information on retailing sales and retail stores with other data sources, fully connecting people, goods and stores.
The Belt & Road Initiative Is Creating Opportunity For Chinese Brands In Key High-Growth Markets
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.