CHINA CONSUMER TREND INDEX REACHED 113 POINTS IN Q4, 2018
China Consumer Trend Index saw steady growth in the fourth quarter last year – the figure reached 113 points, up one point from the previous quarter.
NIELSEN AND JD JOINTLY LAUNCHED A PRODUCT FOR PRICING AND PROMOTION
Nielsen and the e-commerce giant JD deepened cooperation. Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales.
Nielsen Join Hands with Tmall to Offer Big Data Solution
Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall’s online data for new products with Nielsen’s industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the overall market.
NIELSEN: 11.11 – 94% OF ONLINE CONSUMERS IN CHINA HAVE PARTICIPATED IN SHOPPING FESTIVALS.
Nielsen’s latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having participated in online shopping sprees. 18-35 year old consumers were the main purchasing force, and the most likely to make impulse purchase decisions, with 56% of online consumers born in the 1980s and 58% born in the 1990s saying they have “made unplanned purchases.”
Nielsen China Launches a Disruptive Big Data Business Solution
Nielsen has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This solution integrates Nielsen’s information on retailing sales and retail stores with other data sources, fully connecting people, goods and stores.
The Belt & Road Initiative Is Creating Opportunity For Chinese Brands In Key High-Growth Markets
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.