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Anita Ching

Marketing Director, Henkel Beauty Care, China Retail

Born in Hong Kong, China, Anita Ching has received higher education in both Hong Kong and New York with Bachelor and Master Degrees of Business Administration.  With nearly 20 years of marketing experience in beauty industry, she has worked for multinational companies including P&G, Unilever and Avon, involving in many different beauty segments such as hair care, cosmetics, fragrance, body  care.  All these years, she has accumulated ample experience of managing Asia Pacific countries, including Greater China, Japan, Australia, New Zealand, India as well as South East Asia.

Anita joined Beauty Care business of Henkel (China) Investment Co., Ltd. in 2012 as Director of Marketing and Professional Partnership Services in Asia Pacific region. She devoted herself into development of hair salon business together with world’s leading hair experts and international top stylists.  In 2013, she joined China Retail team as Marketing Director, managing over 15 brands of over 300 products in hair care, hair colorant, hair styling and skincare categories, covering both conventional channels like hypermarkets and supermarkets as well as new channels like ecommerce.  Leading brands include Schwarzkopf, Syoss, Haiermian and Fa.

Anita and her family have lived in China for almost 10 years.  The vibrant and ever-changing environment of the country has given her a lot of inspiration and opportunities.  Passionate, Bold and Integrity are always her mottos.   

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