Kevin has more than 10 year’s market research experience in the banking, insurance, mutual fund and payment industries. He began specializing in the financial industry in 2010 and now leads the Nielsen Finance Vertical for Greater China. Kevin expertise is in developing integrated solutions that are tailored to specific business issues and needs.
Kevin also has extensive experience in other areas of market research including: consumer experience, brand studies, segmentation, marketing and advertising evaluation, MSP, consumer usage and attitude research and concept testing.
Kevin holds a Master degree in Communication in XiaMen University, where he majored in Brand Research.