Appointed as CEO of GroupM China in 2014, Patrick Xu is responsible for the strategic development, operations and continued growth of GroupM China and its media agencies in China.
Patrick brings more than twenty years of extensive sales, commercial and management experience to GroupM. He started his marketing career at Procter & Gamble in 1992, joined Danone China in 2000 which was later acquired by Kraft Foods in 2008. Prior to GroupM, he was the Hong Kong-based General Manager of Mondelez International for Hong Kong, Singapore and Taiwan.
Patrick has a track record in identifying market opportunities, driving and accelerating business growth and setting long term growth strategy. He has excelled himself in managing a large-size team with proven competence in integration and organization transformation. In past general management roles, he expanded the corporate business capabilities considerably in revenue and market share with strategic vision and strong market insight.
Patrick has a bachelor’s degree in Science from Shanghai Jiao Tong University and an EMBA degree from Singapore Management University.
Patrick is based in Shanghai.