Steven Li leads the media and e-tailer verticals for Nielsen China. In this role, he is focused on developing Nielsen’s digital and big data strategy and measuring digital audiences, online advertising effectiveness and e-commerce.
Prior to this role, Steven was CEO of CR-Nielsen JV, a joint-venture between Nielsen and China Search in Beijing.
He has over 15 years of branding, advertising, high-tech marketing and media experience with leading multi-national companies such as: Intel, Microsoft, Adobe as well as major Internet Portal in China – SINA.COM.
Steven holds an MBA from the University of Seattle and a bachelor’s from Bejing Foreign Studies University.