Kiki Fan is Managing Director of Nielsen China and leads both the Consumer Packaged Goods (CPG) and Retailer verticals. Kiki is responsible for leading key client engagements, product development, client service teams and all strategic initiatives for both CPG and Retailer verticals in China.
As a China expert with extensive market knowledge and over a decade of research experience with Nielsen, Kiki’s deep insights and business acumen have translated into significant growth for countless local and multinational companies. Since joining Nielsen in 2002, Kiki has consistently gained praise for her close client engagement, CPG and Retail expertise, and ability to drive strategic change within an organization. As an invaluable asset for organizations looking to win in China, Kiki is frequently invited to speak at relevant forums and events.