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Events

Winning in E-commerce 2017 - Nielsen Client Seminar

Date: 01-18-2017
Location:

Shanghai Film Museum Studio 5

595 North Caoxi Rd, Xuhui District, Shanghai

05-14-2014
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In 2016 China’s macroeconomic structure has undergone remarkable changes while GPD growth remains stable. 2016 was also regarded as the start of the "New Retail Era". Digital plays significant role to drive changes in the retail industry. According to Nielsen, as of September 2016, the compound annual growth rate (CAGR) was 1% offline, and 28% online, compared to the same period last year.

With fast changing market and consumer, are you ready to seize the prize and win in 2017?

We will share with you the latest learning and market insights in the new retail environment to help you seize the opportunities and win in 2017.

  • What will drive FMCG industry growth in 2017?
  • How to leverage online and offline measurement in helping brands to allocate their resources to ensure step ahead of the game?
  • How to optimize marketing strategies and sales execution based on consumers' online and offline behavior?
  • How to integrate online and offline channels to drive growth?

Please join us, as in addition to ecommerce experts from Nielsen, senior executive from JD.COM and other industry gurus will also join us to share their insights of how to win in the new ecommerce era.  We invite you to join us on Jan 19 in Shanghai and look forward to your participation. 

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