Events

Confronting What’s next for Big Data

Location:
Marriott Shanghai City Center
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We cordially invite you to attend Nielsen’s upcoming forum – Confronting What’s Next for Big Data

Click here to RSVP today! Seats are limited, first come first serve.

Time: 14:00 – 16:30 (Registration from 13:30)

Following the rapid development of China’s digital landscape and the continued trend of consumption upgrade within the market, it’s clear that the era of New Retail has arrived.

The previous concept of “channel focus” has now become an understanding that “the consumer is king.” Relationships among people, products, and places are now deeply connected. In this dynamic market, driving a comprehensive understanding of consumer fragmentation and demand, while also relentlessly optimizing marketing effectiveness, are key to future success.

In the era of New Retail, key issues facing today’s leading organizations and brands include:

–   How to leverage Big Data to accurately target China’s connected consumers with the right product, in the right place?

–   How can we combine sales, consumer profiles and location data to calculate and unlock growth opportunity?

–   How can we uncover whitespace in the market, improve distribution and planning, adjust portfolio, and create a strategy for optimizing ROI?

–  How can Big Data help us to maximize profits of existing stores while determining the highest return locations for new stores?

As the world’s leading measurement and data analytics company, Nielsen will host this forum to provide Chinese brands and retailers with the insight to win the digital battle and an introduction to the launch of Nielsen’s latest Big Data solution, IntelliGEO. This ground breaking solution will allow your team to clearly see a picture of the people, products and places that will maximize ROI and unlock the future of Big Data for your organization.

Don’t miss out on this chance to join experts from Nielsen China, as well as other industry executives and leaders, and share insights on how to unleash the power of Big data and win in the new marketing era.

We look forward to seeing you there!