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Video: Successful Innovation Via Disruption
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Video: Successful Innovation Via Disruption

Doing the hard thing can be very powerful and yield dramatic results. But it may not win you many friends, according to author Malcolm Gladwell. As he notes in the video below, you can’t do something that’s transformative and disruptive if your primary interest is winning the approval of your peers.

Mr. Gladwell delivered this speech during Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona.

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