China’s economy is shifting—and domestic consumption will drive the economy going forward. As a result, however, many companies’ current strategies for China are becoming outdated.
The Demand Institute, a think tank jointly operated by Nielsen and the Conference board, studies consumer demand as it shifts and changes across industries and across regions. The organization’s latest report presents new ways for companies to look for and reach today’s Chinese consumers. And Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, kicks off this discussion with a focus on China’s economy.