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The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets
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The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets

Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.

With Indonesia’s FMCG consumption growing 11% between 2016 and 2017, and Turkey’s GDP surging 7.4% in 2017, these markets have enormous potential for Chinese brands. Nielsen draws on a global footprint and extensive industry expertise to analyze consumer, retail and market trends within the four key markets covered in the report.

“The Belt and Road Initiative presents enormous opportunities for Chinese businesses to expand their horizons. But in order to ‘go global’, businesses must first ‘go local’. Brands will need to adapt their strategies, products and marketing plans if they are to connect with consumers in new markets and capitalize on this unprecedented opportunity for growth,” said Eva Ng, Head of Client Global Expansion, Nielsen Global Market Group.

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The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets

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