Featured Insights
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
The Esports Playbook: Maximizing Investment Through Understanding the Fans
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
Perspectives on Retail Technology Vol 2 Issue 2
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
61% of Chinese Consumers Choose Premium products because of Superior Quality
Similarly, the key attributes that Chinese consumers say they are seeking in premium products are organic/all natural ingredients (56%), superior function or performance (54%), exclusive products (47%), Contains environmentally friendly/sustainable materials (49%) and delivers on social...
Chinese Liquor Consumption Returns to Rationality
Nielsen recently released its latest "Liquor Shopping Trend Report" at the 100th China Food and Drinks Fair. According to the report, 92% of consumers' actual spending on liquor in 2018 maintained or exceeded that of the previous year. At the same time, the liquor market is showing a rational...
Challenges and New Opportunities in mother and infant market(syndicated)
According to the latest data released by the National Bureau of Statistics, the total number of Chinese born in 2018 was 15.23 million. This is 2 million fewer births when compared with the baby boom in 2017 due to the recent two-child policy. The increase in population due to the policy will...
Online Platforms are Gaining Traction for Premium Products Globally
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
The Number of Modern Channel Stores Has Increased and Convenience Stores Have Sprung up (Syndicated)
The number of modern channel stores has increased rapidly, with the number of supermarkets (+10%), small supermarkets (+9%) and convenience stores (+14%) maintaining a strong growth trend in the past three years, while the number of hypermarkets has shown a negative growth trend (-1%).
Consumption Upgrade Brings New Opportunity to the Beauty Industry
Supermarkets/shopping malls (36%) are still the channels with the highest penetration rate for purchasing personal care and beauty products, while online shopping platforms (16%) and cosmetics specialty stores (15%) are growing rapidly.
A ‘Natural’ Rise in Sustainability Around the World
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
China Consumer Trend Index Stood at 112 Points in Q3 of 2018
China’s Consumer Trend Index reached 112 points in the third quarter this year, down 1 point from the last quarter, according to Nielsen's latest study.
Sustainable Shoppers Buy the Change They Wish to See in the World
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
11.11 – 94% of Online Consumers in China Have Participated in Shopping Festivals; First 100 Days Are Critical for New Product Launches
Nielsen's latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having participated in online shopping sprees. 18-35 year old consumers were the main purchasing force, and the most likely to make impulse purchase decisions,...