LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Wise up to Women
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
More Than 80% Chinese Car Owners Prefer Self-Driving Cars Made by Conventional Automakers
According to the leading global information & measurement company Nielsen, 82% car owners are interested in self-driving vehicles, 86% of them have considered buying one, and 94% of those driving a car worth over one million yuan have an intention to purchase a self-driving car, proving that...
Clean Energy Vehicles Are Becoming More Popular in China
The popularity of clean energy vehicles among Chinese consumers is rising, with 27% of car-buyers willing to consider purchasing Blade Electric Vehicles (BEV), and 25% interested in Plug-in Hybrid Electric Vehicles (PHEV).
In China's Premium Sector, One Size Doesn't Fit All
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.
Sales Growth of New Energy Vehicles Slows down in Second Half
Consumers’ demand for new energy vehicle is shifting from policy driven to individual needs driven; gasoline-electric hybrid cars have more demands and large potential in the future five years; New energy vehicle owners are young, highly educated, middle-class
Nielsen releases “2016 Global and China Vehicle Consumption Trend White Paper”
New city immigrants and consumersfrom China’s middle-western and southern regions andfourth tier cities and ts report high auto consumption demand
Electric and hybrid cars are more acceptable to Chinese consumers
On-Demand Demographics: VOD Viewing Across Generations
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.
A Battle of the Sexes Plays Out in Shopping Aisles
There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men. So is the gender...