LEAD Network Webinar: Wising up to Women
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network’s Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
Wise up to Women
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Balance For Better: A Dream or Reality for Women Around the World?
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
More Than 80% Chinese Car Owners Prefer Self-Driving Cars Made by Conventional Automakers
According to the leading global information & measurement company Nielsen, 82% car owners are interested in self-driving vehicles, 86% of them have considered buying one, and 94% of those driving a car worth over one million yuan have an intention to purchase a self-driving car, proving that...
The Daigou Effect: How Brands can Break Down Chinese Borders and Drive Growth
Australian brands have the opportunity to tap into the wants and needs of the massive China population through a growing export and e-commerce ecosystem – Daigou.
Clean Energy Vehicles Are Becoming More Popular in China
The popularity of clean energy vehicles among Chinese consumers is rising, with 27% of car-buyers willing to consider purchasing Blade Electric Vehicles (BEV), and 25% interested in Plug-in Hybrid Electric Vehicles (PHEV).
Breaking Borders: How Pacific Companies can Tap into the Buying Power of the Chinese Consumer
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable...
Meet Today's Hong Kong Consumers
Hong Kong may be a small market, but its 7.4 million consumers offer a big opportunity for brands and manufacturers. So which consumers represent Hong Kong’s biggest opportunities?
In China's Premium Sector, One Size Doesn't Fit All
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.