The Future Awaits: Tech-Transformed Consumption

In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.

5 Things We Can Learn From China’s E-commerce Explosion

China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s...

'Double 11' is Still Consumers’ Favorite

In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most...

China Maintains Robust E-commerce Growth

98% of Chinese respondents in Nielsen’s online survey say they have made purchases online. 86% of Chinese respondents in the survey use a digital payment system such as PayPal and Alipay, far higher than the global average of 43%.