The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
5 Things We Can Learn From China’s E-commerce Explosion
China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s...
Nielsen: What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand
The internet has fundamentally changed Chinese consumption habits. The digital revolution is primed to accelerate and connected devices are a core purchase driver in China.
'Double 11' is Still Consumers’ Favorite
In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most...
Sina Weibo Becomes Nielsen’s New Digital Ad Ratings Data Provider in China
Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences
Integration of Traditional and Internet Financing an Irresistible Trend that Further Strengthens China’s Financial Industry
China’s Internet financing business will present itself as a major force in participating international competition and cooperation in the near future.
Nielsen: Consumption upgrading – a battle yet to win for Chinese manufacturers
Share of smartphones priced over 2,000 yuan increased to 45.7% in December from 36.9% in January in 2015; Market share of domestic phone brands priced more than 2,000 yuan increased from 3.85% to 7.66%.
China Maintains Robust E-commerce Growth
98% of Chinese respondents in Nielsen’s online survey say they have made purchases online.
86% of Chinese respondents in the survey use a digital payment system such as PayPal and Alipay, far higher than the global average of 43%.