Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes...
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s...
The internet has fundamentally changed Chinese consumption habits. The digital revolution is primed to accelerate and connected devices are a core purchase driver in China.
In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most...
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Nielsen combined sales data and the research on online consumer behavior to released "E-commerce:The Next Frontier" white paper.
Compared to their counterparts in other markets, Hong Kong consumers are relatively less likely to engage in online shopping, simply because of the close proximity and convenience of nearby physical stores. A growing reliance on the internet and mobile tech, however, are opening the doors to change.
As consumer spending increased by the trillions over the next years because of increased access to cashless technologies, payments will evolve from linear transactions to opportunities for engagement.
Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences