What’s Empowering the New Digital Consumer?
Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to...
Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...
Recipe for Success: 86 Million Americans Visited Food and Cooking Websites
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites. Scripps Networks’ websites, which includes Food Network and Food.com, were among the top online brands in the food and...
Selling Online, Promoting Offline in Italy
Advertising times have changed for e-commerce dealers in Italy. While online purveyors have taken their advertising messages offline in many regions around the globe, particularly in the U.S., the trend is starting to pick up in Italy. And what’s more, e-commerce dealers are increasing their ad...
Then and Now: A Look at How Australia’s Connected Consumers Have Changed
Melanie Ingrey, Research Director, Cross-Platform Custom Insights, Nielsen, SEANAP The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if...
Tops of 2013: Digital
Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing,...
Infographic: A Look at Black Friday/Cyber Monday Online Trends Among Multicultural Consumers
The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were...
Today’s Top Headline: 111 Million Americans Go on the Web for Daily News
Whether browsing the news headlines about international news, U.S. politics, or the latest tech gadgets, 111 million Americans visited news websites in September 2013. That’s more than half of the Americans (54%) who were active on the Web, and each visitor to news sites spent an average of 1...
Where Web Surfers Go Streaming: Top Online Video Destinations in September 2013
Consumers have seemingly endless ways to spend their time surfing the Web, but watching video is a top indulgence. In September, 148 million Americans spent time watching online video. Whether watching short-form video streams or feature-length films, Americans spent an average of 6.5 hours of the...
The Perfect Game Plan
Football and wings go hand-in-hand, and for Buffalo Wild Wings it’s one of the busiest times of the year. So the 2012 season, Buffalo Wild Wings saw football as the perfect opportunity to implement a cross-device advertising campaign to capture more consumer time and drive in-store traffic.