What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
Video: Successful Innovation Via Disruption
Doing the hard thing can be very powerful and yield dramatic results. But it may not win you many friends, according to author Malcolm Gladwell. As he notes in the video below, you can’t do something that’s transformative and disruptive if your primary interest is winning the approval of your...
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
Newswire | The Generosity Strategies That Help Companies Grow | Nielsen
The Cambridge Group - The Generosity Strategies That Help Companies Grow - some skepticism remains about generosity as a growth strategy.
Newswire | Where in the World is Innovation? | Nielsen
According to Nielsen’s Global Survey of New Products Sentiment, new product innovation is growing outside of developed markets.
Is Your Innovation Process Letting You Down?
By Ranjeet K. Laungani, VP, Innovation Practice, Nielsen India Innovation is a key to success for any business, yet most businesses struggle to deliver on this front. Most accomplished business leaders would agree that developing the next big thing is a surefire way to drive shareholder value....
Newswire | How to Increase the Odds of New Product Success | Nielsen
Convert a market opportunity into a distinctive product that will appeal to consumers: leverage new technology, import a benefit from other categories, or build on existing brand platforms.
Newswire | Lessons in Innovation Leadership: Marten Pieters | Nielsen
Lessons in Innovation Leadership: Marten Pieters.
Newswire | New Products Have Mass Appeal Among Latin Americans | Nielsen
New findings from a Nielsen Global Survey of New Product Purchase Sentiment, which surveyed more than 29,000 online respondents from 58 countries, reveal underlying consumer sentiment toward new product innovations.