China’s Consumer Trend Index remained high in the third quarter of 2019
China’s Consumer Trend Index (CTI) stood at 114 points – a high level in the third quarter this year, according to the latest study of Nielsen, the global performance management company. The good performance of China’s CTI is consistent with the overall stable situation of the country’s...
China Consumer Trend Index Remained at 115 points in Q2 2019
China’s Consumer Trend Index remained at a high level of 115 points in the second quarter this year, similar to that of the last quarter, according to the latest report prepared by global performance management company Nielsen.
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
China’s Consumer Trend Index stood at 115 in Q1 2019, nearly reclaimed the previous peak
China’s Consumer Trend Index (CTI) amounted to 115 points in the first quarter this year, growing by two points from the previous quarter and nearly reclaimed the previous peak, according to Nielsen's latest study.
81% of Chinese consumers are optimistic about their financial situation
81% of Chinese consumers believe that their financial situation is better than five years ago. At the same time, 84% consumers think their financial situation is comfortable and they are able to spend freely.
Ten trends of China’s consumer market in 2018
Throughout 2018, China's Consumer Trend Index stabilized at a high level. As of the third quarter of 2018, China's average consumption trend index stood at 113 points, the same as last year and still far above the global average of 105. With the continuous development of China's economic structure,...
The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets
Following China’s continued focus on the Belt and Road Initiative (B&R), key high-growth markets are showing significant opportunity for Chinese brands looking to expand their operations overseas. More specifically, Indonesia, The Philippines, Egypt and Turkey, are showing favorable conditions...
The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.
The New Energy Vehicle Market Is Entering A New Era Of Competitive Products and Services
The new energy market is entering a new era. Instead of being driven by favorable policies such as subsidies or license plates, its development model is shifting from policy orientation to market orientation with dramatic changes in its market structure and demands. In the future, competitiveness...
Two-child Policy Wide Adoption Encourages Infant Industry Growth in China
With Chinese government’s easing of the one-child policy to allow all Chinese families to have two children since 2016, the number of births in China have been boosting steadily over the past few years, contributing to the significant pick up of the infant production industry.