The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
China Consumer Trend Index, released by Nielsen, saw steady growth in the fourth quarter last year - the figure reached 113 points, up one point from the previous quarter.
Throughout 2018, China's Consumer Trend Index stabilized at a high level. As of the third quarter of 2018, China's average consumption trend index stood at 113 points, the same as last year and still far above the global average of 105. With the continuous development of China's economic structure,...
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were...
China’s Consumer Confidence Index (CCI), released by Nielsen, a global measurement and data analytics company, remained high in the second quarter of this year – the figure shrank to 113 points, a decrease of two points from the previous quarter.
Following China’s continued focus on the Belt and Road Initiative (B&R), key high-growth markets are showing significant opportunity for Chinese brands looking to expand their operations overseas. More specifically, Indonesia, The Philippines, Egypt and Turkey, are showing favorable conditions...
Nielsen China’s latest report, Chinese Brands Go Global: Winning with The Belt and Road, identifies The Belt and Road countries of Indonesia, the Philippines, Egypt and Turkey, as high-growth markets with significant opportunity for Chinese brands looking to expand overseas.