Action Exceeds Trust for Multiple Online Ad Formats
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.
Global Trust in Advertising
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average of 25%. But China isn’t just the largest market for e-commerce. It’s also one of the most evolved, and so are its consumers.
Alibaba’s CEO Talks About Using Digital and Data to Excel in Business Today
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
Digital Natives Feel Right At Home With Online Grocery Shopping
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping...
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Advertising and Audiences: State of the Media
The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...
State of the Media: Audio Today—a Focus on African American and Hispanic Audiences
The growth in radio listening across America is remarkable, considering the variety of media choices available to consumers today. And alongside the national growth, 71 million African American and Hispanic listeners tune in each week.
A Record-Setting February, and Not Just for Snowfall
Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...