Insights

How Can You Reach People Who Will Tweet About Your Brand?

There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and...

Turning Programmers into Radio Baristas

When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station. The trick, however, is delving beneath the surface...

Nielsen TV: Every Day Counts in Radio

Up until about six years ago, Nielsen derived its radio ratings from diary surveys that listeners filled out based on their weekly tune-in. While these diaries remain a vital way of capturing radio listening for many markets, Nielsen now has 48 markets where portable people meters electronically...

Handicapping the Impact of Christmas Music on December Radio

There’s no mistaking the impact the holidays have on consumer behavior: they inspire goodwill toward one another, trigger a fervent rash of consumerism and prompt us to swill egg-based cocktails. And with Christmas just one day away, holiday music has overtaken the radio airwaves to put millions...

From the Holidays to Every Day, Keep Listeners Tuned In

Over the next few days, many people will get into the spirit by tuning into “All Christmas” stations. While the holidays are a boon for radio, programmers shouldn’t forget their every-day strategies for keeping listeners coming back for more. One solution we discussed from many different...

Tasting Table: Video-On-Demand Viewers Order From the Menu

It’s no secret: consumers like choices. These days, consumers have options to view content in a variety of ways, from streaming on a mobile phone to watching Video-On-Demand (VOD). And as VOD continues to take an increasing slice of the TV pie, a new Nielsen study found that marketers can take...

Nielsen Tops of 2013: Advertising

The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, we identified the top 10 commercials...

Tops of 2013: TV and Social Media

Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and the list in 2013 was no different. What’s more, football programming nearly swept the top 10 telecast list in 2013, solidifying a growing reputation that the sport is fast becoming...

Consumer Electronics Ownership Blasts Off in 2013

As Americans search through an array of electronic and connected devices for holiday gifts, Nielsen took a look at how ownership of devices has changed over the last few years and what consumer have in their homes today. Consumers own more devices than ever, and the greatest growth comes from...

Tops of 2013: Audio

As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis. In 2013 we have seen Country grow among younger listeners and set all-time highs for audience shares across the 48