Insights

Global Advertising Trends – Q3 2012

While global ad spending rose 4.3 percent in Q3 2012, the Western Europe market continues to see cuts, with a 4.8 percent decrease from Q3 2011. Global consumer confidence increases one point from Q2 to 92 North America and Europe report the only regional consumer confidence increases, though...

State of the Media: 2012 Year in Sports

Led by the success of the London 2012 Olympic Games, Nielsen’s State of the Media: 2012 Year in Sports report is a compilation of media highlights, advertiser trends and consumer insights across leading sports properties.

State of the Media: The Nielsen Cross-Platform Report Q3 2012

Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...

Recycle More in 2013

As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...

State of the Media: U.S. Consumer Usage Report

To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...