Insights

15.9% of Americans Struggle With Hunger

Hunger is a huge issue in today’s world, and you might be surprised to know that it’s not only a problem in emerging countries, but also in developed ones. For example, one in six people in the U.S. is struggling with hunger. From a cost perspective, in 2011, food insecure people reported...

Can Doing Good Be Good For Business?

Somewhere between traditional corporate philanthropy and the emerging shared-value ideal, brands around the globe continue to align business and social interests through cause-marketing opportunities—using social and environmental efforts to increase consumer engagement. IEG, a sponsorship...

Consumers Who Care

Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?