Insights

Chinese Liquor Consumption Returns to Rationality

Nielsen recently released its latest "Liquor Shopping Trend Report" at the 100th China Food and Drinks Fair. According to the report, 92% of consumers' actual spending on liquor in 2018 maintained or exceeded that of the previous year. At the same time, the liquor market is showing a rational...

Ten trends of China’s consumer market in 2018

Throughout 2018, China's Consumer Trend Index stabilized at a high level. As of the third quarter of 2018, China's average consumption trend index stood at 113 points, the same as last year and still far above the global average of 105. With the continuous development of China's economic structure,...